The mad, mad, mad, mad world of advertising

In an industry that gives out gongs almost on a weekly basis it seems strange that there isn't an award for Dumbest Unconventional Promotional Gimmick. You've got to wonder at the geniuses who thought planting a competition prize in a graveyard, let alone one with a lot of historical significance, was a good idea, particularly when there's a great big public park a few yards down the road.