Ten blue links, sitting on a wall

18 March 2007

I hadn't realised quite how self-delusion powers the Ask.com Information Revolution wannabe guerilla marketing site. From the latest blog entry:

There’s more to life than pages and pages of “ten blue links”. That’s the experience most of us have with search engines today: a list of millions of links, ten at a time, in ranked order. That’s pretty much it - you’re on your own after that.

Now try searching at Ask.com. Count those links. There's no prizes for guessing how many turn up. In blue.

I'm a bit sorry I didn't look up the Information Revolution site before - it has all the hallmarks of a slow-motion Interweb car crash. The posts keep coming about how well the revolution is going while, below, the people commenting do nothing but lay into them (or post spam).