You could not make it up. I know it's April Fool's Day (and I had to click through to quit a few links to work out whether this was for real), but The World's Leading picked some seriously low-hanging fruit in the world of press releases to ridicule over the weekend.
I can't work out whether former hack Claire Armitt suffered a surfeit of wit when she set up PR company Flannel or a total irony failure. Given that the company name is supposed to have a lower-case 'f' in new media-age stylee and the release for one of its clients screams about being the 11th fastest-growing new media company in the UK, I'm wavering towards the latter. Especially when press releases about the PR operation get headlined: "Sponge takes on flannel". Next up, celebrity loofah deathmatch.