It's all just flannel

1 April 2007

You could not make it up. I know it's April Fool's Day (and I had to click through to quit a few links to work out whether this was for real), but The World's Leading picked some seriously low-hanging fruit in the world of press releases to ridicule over the weekend.

I can't work out whether former hack Claire Armitt suffered a surfeit of wit when she set up PR company Flannel or a total irony failure. Given that the company name is supposed to have a lower-case 'f' in new media-age stylee and the release for one of its clients screams about being the 11th fastest-growing new media company in the UK, I'm wavering towards the latter. Especially when press releases about the PR operation get headlined: "Sponge takes on flannel". Next up, celebrity loofah deathmatch.

2 Comments

Hello Chris, many thanks for your comments. Actually, I was rather pleased with the name flannel – a light-hearted look at the pr industry – and it causes a titter among the savvy, who realise that a lot of pr is crap. As an ex-journalist I offer my clients a skillset not enjoyed by most pr professionals, and flannel (snigger) is doing very well. Quite glad I got out of journalism when I did. Thing is, I realised that it was likely to turn me into a cynical old hack who enjoyed taking the piss.

Cheers,

Claire


"Quite glad I got out of journalism when I did. Thing is, I realised that it was likely to turn me into a cynical old hack who enjoyed taking the piss."

I don't know what you mean. You're not possibly insinuating that...