I've no idea whether this is a phish or just a regular bit of pharma spam as the site at the other end of the link has keeled over. But it shows yet another salvo in the war between spammers and the rest of the world, and brings us closer to the point where Bayesian spam filters will hit the buffers, as the difference between spam and ham becomes increasingly difficult to gauge.
Whatever it's meant to achieve, it's not a good sign. It is however, a good argument against using HTML in emails. This lot messed up by not attempting to obscure the real Romanian destination for the link but I'm sure later attempts will 'fix' that. I guess spam posing as Twitter notifications instead of just spammy Twitter notifications is the logical next step.