Meeja: January 2008 Archives

"Up is always good, right?"

11 January 2008

The big problem with marketingspeak is that, pretty soon, even the people using it forget what the words were meant to mean. People just slot them together like Lego in the vain hope that it gives the prospective consumer a warm feeling. Or maybe utter confusion is an effective sales target.

And it means you end up with crackers like this press-release headline: "MEN Micro Inc. Extends FPGA-based Universal Submodule Concept to Include XMC and Conduction-cooled PMC Formats for Increased Time-to-market"

Yes, use our product and slow your project down to a crawl. I have visions of the person signing this one off saying: "I don't want 'reduced' in the headline, it's not a happy word..."