Meeja: March 2008 Archives

Make your mind up

4 March 2008

In days of yore, there was a show at Olympia called British Electronics Week that involved an overweight bulldog in a tight-fitting Union Jack waistcoat (yeah, it was that tasteful). This year, it seems we're being treated to a reprise - albeit minus the hound.

A test company XJTAG is to sponsor the National Electronics Week in June that, like its near namesake, runs for three days. And the people at XJTAG are very keen on the idea:

"XJTAG urges the whole industry - from universities to PLCs - to support National Electronics Week and create a truly international exhibition in the UK."

Err....right.

Managed retreat

2 March 2008

There is a stark statistic in the presentation that United Business Media used in the analyst call and webcast from Friday, when the company said it had decided to split CMP Technology (formerly CMP Media) into four units. Headlined "the CMPTech print experience", the text alongside two graphs illustrating the slump in print advertising noted that the 29 per cent drop in ad sales from 2001 to 2002 was larger than the total revenue that CMP Technology (as was) expects to see during 2008.

cmpadexp.jpg
Think about that for a moment: print ad sales for CMP Technology this year will be less than a third of what they were in 2001, which was not a great year by any stretch of the imagination. If you assume a similar fall in print advertising sales to that seen from 2006 to 2007, the four units that made up CMP Technology will be lucky if they can achieve a quarter of the $388m total print-ad space sold in 2001.