In his latest Alertbox, web usability expert Jakob Nielsen has decided we are in a repeat of Bubble 1.0 and dusted off an old column with some new examples of why slavishly following The Next Big Thing is a bad idea. Looking back at the 1997 column, you have to wonder whether the new examples were needed. All you have to do is substitute the names in the table he put up then to see how much has remained the same.
Unfortunately, like a lot of salient advice, people will read Nielsen's two columns - if we're lucky - and they will think, "Those are very good points." And then they will turn to their colleagues and ask: "Now, where were we? Oh yeah, Web 2.0. We need to leverage the edge..."